Whenever I think of H.P. Lovecraft I think of people going mad.
Not getting mad. But losing all grip on reality.
Which always happens to the people in Lovecraft's stories who confront horrors that their minds can't comprehend.
It's that thing that a mind can't comprehend which fires the imagination. What does madness look like? What does it sound like? Can it be captured and viewed? And can the viewer escape with their minds intact? Could we escape that horror that Lovecraft shares with us?
Can we be sure that Lovecraft escaped it?